Sony Pictures now has a hefty $24.1 million total domestic gross in 1 1/2 days for its dramedy Hancock starring Will Smith and directed by Peter Berg: $6.8M Tuesday (from two evening shows starting at 7 PM at 3,680 North American theaters) and $17.3M Wednesday (from its full run in 3,965 venues for its official opening). I hear Sony is hoping for rain on July 4th around the country because it's traditionally not a big moviegoing day. Still, Hancock should have no trouble getting over $100M and maybe to $115M for the 5-day holiday.WEDNESDAY AM: Sources tell me that very early numbers show that Sony Pictures' dramedy Hancock about a troubled superhero made a super-terrific $6.8 million Tuesday night from two evening shows starting at 7 PM at 3,680 North American theaters before its official opening today. (For comparison purposes, Iron Man took in $5 mil from its Thursday night shows before its official Friday May 2nd debut, and Transformers earned $8.8 mil last July 3rd before U.S. Independence Day. And those pics went on to become $300+M in domestic gross blockbusters.).
Today 3,965 theaters will be playing PG-13 Hancock, and I'm told Sony is projecting $100 million to $115 million for the 5 1/2-day July 4th weekend opening which Will Smith has traditionally owned based on the past performance of his movies which opened on that holiday like Independence Day, Men In Black, and Men In Black 2. All went on to earn $442+M in worldwide gross. Because of that impressive track record from the one actor whom Hollywood considers able to reliably open a movie these days, my box office gurus are predicting at least $105M for Hancock's 5 1/2-day weekend (all the way up to $115M) and at least $65+M for the Friday/Saturday/Sunday total because of the 92-minute running time which allows for more shows per day. But the film has received spotty reviews (only 33% positive on Rotten Tomatoes).
In a savvy effort to counter-program, Picturehouse's family fare Kit Kittredge: An American Girl opens wide this weekend in 1,747 theaters after making $450.1K in limited release since June 20th. Not only does this well-reviewed G-rated pic star that kid favorite Abigail Breslin, but also Will Smith's 7-year-old daughter Willow. (Prompting Smith to reveal he told her, "Daddy loves you sweetie, but I gots to stomp you at the box office.") My box office gurus think Kit Kittredge can make $17M to $20M for the 5-day weekend, and $12M to $14M for the 3-day weekend. But Picturehouse thinks the start of the film franchise will make $10M for the extended holiday.
Holdovers Wall-E from Disney/Pixar made $7.7M from a full day and night of screenings on Tuesday, and Universal's Wanted $4.7M. Predictions are for Wall-E to hang onto a strong $55M hold over the holiday, and Wanted maybe $40M.
Source: http://www.deadlinehollywooddaily.com
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